ENGINEVLABS
ENGINE VLABS virtual production artwork
WAYS TO WORK / 01—03

ONE STUDIO.
THREE WAYS
TO BUILD.

From an entire virtual production to one precisely engineered component — or simply the expertise to make the right decisions before anything is built.

EXPLORE THE THREE MODELS
01END-TO-END
FULL SCALE PRODUCTION

WE TAKE THE
WHOLE THING.

One brief. One production partner. From the first moodboard to the moment the audience enters.

ENGINE VLABS leads the complete virtual production: creative direction, experience strategy, venue and environment, stage, technical systems, lighting, VFX, interaction, UI, testing, launch and live operation.

CREATIVE DIRECTIONWORLD + VENUESTAGE DESIGNLIGHTINGVFXSCRIPTINGLIVE OPSCOMMUNITY
BRIEF THE STUDIO
02SINGLE PRODUCT
ONE PART. BUILT PROPERLY.

NEED ONE
THING?

Bring us into an existing production for exactly the component you need.

A venue. A stage concept. A lighting fixture. A control system. A visual effect. A technical proof-of-concept. We can design and deliver individual virtual-production products that slot into your team's wider experience.

VENUE

A purpose-built environment, from club room to arena or branded destination.

LIGHTING

Virtual fixtures and show systems designed around how lighting professionals actually work.

CONCEPT

Creative direction, moodboards and experience design ready for your production team to execute.

REQUEST A PRODUCT
03CONSULTATION
EXPERTISE BEFORE EXECUTION

START WITH
THE RIGHT
DECISIONS.

You do not need to commission a world to work with us.

We can help brands, artists, agencies and production teams define what should be built, what is technically realistic, how Roblox changes the production approach, and where virtual adds genuine value rather than novelty.

01FEASIBILITY

Can the idea work, and what is the smartest way to deliver it?

02CREATIVE DIRECTION

Turn an early idea into a coherent virtual experience and production brief.

03TECHNICAL DIRECTION

Architecture, systems, performance constraints and production workflow.

04VIRTUAL STRATEGY

Where a virtual activation sits within the wider artist or brand campaign.

BOOK A CONSULTATION
BUILT FOR REAL PRODUCTION THINKING

VIRTUAL
DOESN'T MEAN
TOY.

If your lighting designer wants familiar, industry-inspired equipment and workflows inside the virtual environment, we can build around that requirement.

Fixtures can be modelled and programmed to reflect the characteristics and control logic expected from professional stage lighting — giving designers a virtual rig that speaks their language rather than forcing them into a generic game effect system.

Where appropriate, a production can mirror real-world fixture categories, positioning, movement, colour systems, beam behaviour, dimming and show-control concepts. The exact level of realism is defined by the project: sometimes authenticity matters; sometimes creative freedom matters more.

CUSTOM FIXTURESBrand Specific · Custom
FIDELITYHigh Quality · Low Quality
SHOW CONTROLLive Operation · Pre-Programmed Show
ENVIRONMENTIndoor · Outdoor
NOT SURE WHICH MODEL?

START WITH
THE BRIEF.

Tell us where you are now. We'll recommend the right level of involvement rather than sell you production you do not need.

TELL US WHAT YOU'RE BUILDING